About us

Marta Plana, founder of this young company, is originally from Catalonia, born and raised in a small coastal town just south of Barcelona, in the Penedes area. She has been working in the wine industry for over 20 years, working hand-in-hand with wineries from all over Spain. For the past 15 years, she focused on the US market where she learned and experienced the importance of consistency, coherence and also the “road to market,” defining goals that are instrumental in the success of any wine brand that wants to offer something unique to the United States.



Established in 2017, The Winetones, Inc. is a wine importing company, representing 3 standout portfolios into the US and offering a great spectrum of what Spain has to offer.





Catalan Winetones: The portfolio that gives the name to the company, is a curated selection of family owned wineries from all over Catalonia, considered among the top within their regions.



Democratic Wines: The home of a few truly fresh and modern brands, that gives a twist to the most traditional and popular wine-based drinks from Spain. Brands that have really the Barcelona vibe in it!!


Vintae: Vintae is an innovative, young and dynamic family owned group of wineries, which elaborates wine in 15 different Designations of Origin in north Spain. A portfolio full of great value wines from the most well known regions from the north and some unique gems from those same regions.